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Save On The Best Real Estate Templates, Planners and Tools

real estate writer Sarah Layton clutches a mindfulness book while posing in a luxury hotel room with coral pink accents

Imagine Having An Inman Writer Master Your Messaging For You To Create A Magnetic Brand

I've spent years studying buyer behavioral psychology so I can align you and your team with the correct real estate niche for you based on your Jungian archetype, build a magnetic brand around your natural strengths and monetize your content for sustainable growth and revenue diversification.

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Best Real Estate MLS Property Descriptions Service Logo
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Best Real Estate Content Writing Service Logo

Elevating Hundreds of Real Estate Brands Since 2016

MLS Property Descriptions

My most popular service, listing agents, their sellers and buyers agree ChatGPT has nothing on me when it comes to writing descriptions that sell.

$150/each with 24-hour turnaround time with bulk pricing available.

Real Estate Niche
Alignment

During this 1X1 Coaching Call, I will assess your behavioral archetype, life goals, and market to align you with the right real estate niche for you so you can build a standout brand.

$150/ call with surprise gifts included.

SEO-Optimized
Community Profiles

Since 2016 Brokers have been addicted to the way my hyperlocal SEO-optimized community profiles position them at the top of local real estate searches. 

$200/each with 24-hour turnaround time with bulk pricing available.

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The Best Real Estate Content Writing Retainers Service Logo
New Real Estate Agent Branding Package Service Logo
The Best Real Estate Team Trainings Service Logo
The Best Real Estate SEO Pillar Blog Posts Retainer Service Logo
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Hi, I'm Sarah

a.k.a. The Best Real Estate Writer

Since 2016, I have been challenging real estate teams all over the United States and Canada to stop asking "what works?" when it comes to real estate marketing and start asking "what is the BEST way based on my clients' needs?"

 

From that philosophy I've consulted, written and designed for hundreds of real estate brands and companies of all sizes determined to scale and monetize their content with a partner who just "gets it". 

I Like To Keep It Brutally Honest Around Here...

MOST REAL ESTATE CONTENT ALL SOUNDS AND LOOKS THE SAME. YOURS WON'T...

If you’re a real estate agent/broker, coach, team leader, or marketing director, you’re probably already using AI tools, Canva templates, or freelance writers to crank out your content.

 

But let me ask you this:

​​

Are those listing descriptions getting showings?​

 

Are your blogs getting found and building trust and trackable sales?​

 

Are you confident your marketing complies with real estate law and licensing rules?

Or are you still chasing shiny objects and throwing spaghetti at the wall hoping for something to stick?

Other Freelance Writers and A.I. Bots Simply Don’t Understand The Nuances Of Real Estate The Way I Do. Here’s What You Actually Need...

A content strategist who knows the inner workings of the real estate transaction from every angle like law, title, brokerage, contracts, and consumer behavior.

 

A writer who’s ghostwritten over 3,000+ listing descriptions, agent bios, blogs, and neighborhood profiles, all designed to drive conversions, not just clicks.

 

A consultant who combines behavioral psychology + story frameworks to make your audience feel like they’ve known you for years.

 

A creative partner who knows exactly how to use AI to streamline, but also when to write from the gut.

 

That’s where I come in.

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Swipe My Free
30-Day Real Estate Content Planner & Social Media Templates

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“Sarah is one of the most diligent authors I have ever worked with. She's always on point with her deliverables and is a very reliable communicator. Everything that she has written for us has been high quality and exactly what we were looking for. Thanks for everything Sarah!”

Christa Romano, NYC

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Proud To Partner With the Best Clients and Partners Across The Real Estate Industry Since 2016

Trident Capital Investments (logo) client of Best Real Estate Writer Sarah Layton
Berkshire Hathaway (logo) client of Best Real Estate Writer Sarah Layton
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Compass Real Estate Brokerage (logo) client of Best Real Estate Writer Sarah Layton
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