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Sarah Layton wearing a white suit and smiling with her long red hair blowing in the wind

You're A Closer, Not A Copywriter...

Hire A Real Estate Content Writer That Gets Your Voice, Your Market & Your Goals

I'm Sarah - Your Secret Weapon For Real Estate Content That Creates Recurring Revenue

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Calling All Real Estate Team Leaders, Brokers & Coaches...

I'll Convert Your Services Into Scalable Assets & Recurring Revenue

I'll Bottle Your Unique Brilliance Into A Collection of In-Demand Digital Products 
That Create Recurring Revenue In Just One Magical Day

Book Your Digital Product Design VIP Day To Add An Entire Collection of Beautifully Branded Assets That Create Repeat Results & Loyal Buyers.

Digital Product Design VIP Day
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Why Most Real Estate Content Doesn't Convert

  • Most agents don't use a niche-specific content strategy that sells with storytelling

  • Brokers give their agents generic blogs to post that damage your SEO and get buried on social because they're SUPER boring and irrelevant

  • Real estate content created by bots like ChatGPT damages your brand perception and poses serious risks to your license.

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Sarah Layton best real estate writer posing excited

You're Not Just Selling Homes. You're Building A Brand.

But most real estate content falls flat, gets buried in search, or feels nothing like you.

I help high-performing agents, teams, and coaches craft binge-worthy content, magnetic messaging, and scalable systems that generate leads, build authority, and grow your business sustainably.

Real strategy. Real storytelling. Real results.

Sarah Layton real estate content writer smiling
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Rejection Recovery Worksheets for Realtors
Scared Of Rejection?

Use this collection of confidence-building worksheets to step back into your power.

You Just Found The Best Real Estate Planners, Templates & Systems

Calling All Real Estate Team Leaders, Brokers & Coaches...

Stop Trading Your Time for Money & Leverage Your Expertise At Scale Instead

I'll turn your unique real estate frameworks into a high-leverage digital asset in one magical day!

Real Estate Course Creation VIP Day

I'll take you from idea to sellable course in one blissful day without the overthinking, tech spirals, or wasted time.

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Stop Paying For AI Slop That Makes Your Audience Cringe (If It Even Gets Seen)... 

I help visionary brokers and coaches say what actually needs to be said with original, ethical, razor-sharp real estate content that builds real authority (and revenue). 

​From training and recruiting content to coaching programs and digital product stores, I'm the only real estate content strategist that can actually monetize your content for you!

 

I can't wait for you to experience the reason why agents, brokers and real estate vendors have called me The Best Real Estate Writer since 2016.

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Freelance Real Estate Writing & Content Marketing Services

MLS Property Descriptions

My most popular service, listing agents, their sellers and buyers agree ChatGPT has nothing on me when it comes to writing descriptions that sell.

$150/each with 24-hour turnaround time with bulk pricing available.

Real Estate Niche
Alignment

During this 1X1 Coaching Call, I will assess your behavioral archetype, life goals, and market to align you with the right real estate niche for you so you can build a standout brand.

$150/ call with surprise gifts included.

Farming Community Profiles for SEO

Since 2016 Brokers have been addicted to the way my hyperlocal SEO-optimized community profiles position them at the top of local real estate searches. 

$200/each with 24-hour turnaround time with bulk pricing available.

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Calling All Real Estate Team Leaders, Brokers & Coaches...

Stop Letting Leaky Sales Funnels Undermine Your Value & Expertise.

I'll replace your flopped funnel with one that leverages your influence into recurring revenue in just one magical VIP day!

Real Estate Sales Funnel VIP Day

This is focused, done-with-you or done-for-you funnel strategy and execution for experts who want results without months of trial and error.

Podcast Guest & Event Speaker for the Modern Real Estate Industry

I love any chance I get to speak to brokers, team leaders, coaches, and real estate agents who are done chasing volume just to maintain income.

 

My talks and guest interviews focus on building scalable offer suites, monetizing content beyond transactions, and gaining leverage through content without diluting expertise or brand authority.

 

Expect practical frameworks, real-world examples, and strategies your audience can implement immediately.

I Like To Keep It Brutally Honest Around Here...

MOST REAL ESTATE CONTENT ALL SOUNDS AND LOOKS THE SAME. YOURS WON'T...

If you’re a real estate agent/broker, coach, team leader, or marketing director, you’re probably already using AI tools, Canva templates, or freelance writers to crank out your content.

 

But let me ask you this:

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Are those listing descriptions getting showings?​

 

Are your blogs getting found and building trust and trackable sales?​

 

Are you confident your marketing complies with real estate law and licensing rules?

Or are you still chasing shiny objects and throwing spaghetti at the wall hoping for something to stick?

Clients Say Working With Me Is Honest, Affordable, and Easy

I'm not here to tell you what you want to hear, I'm here to tell you what's in your best interest. 

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Book A Free Consult

Project Scope & Payment

We’ll hop on a quick call to clarify goals and see if we’re a fit. No pressure, no sleaze. Just pure open and honest advice based on your actual needs.

All services require payment before services are rendered.

Once we have decided to move forward, I will review the scope of work with you, schedule deadlines, and collect payment before getting started. No surprise fees. Ever.

All services require payment before services are rendered.

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Execution & Delivery

Once payment is received, I get to work. You’ll receive your content by the agreed deadline with up to 2 rounds of revisions included.

All services require payment before services are rendered.

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But Don't Just Take My Word For It...

Testimonials & Reviews (6)

Jessica Young
5h ago

Sarah is a passionate teacher with a deep understanding of real estate agents pain points when it comes to marketing. I appreciated how she broke it down so simply and made it accessible no matter your comfort level with technology. Thank you so much!

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Sarah Layton
3h ago
Replying to

Thank you so much for attending all the workshops, participating and even chiming in to validate what I teach with your own lived experiences! It’s been an absolute joy getting to meet you. This testimonial means a ton coming from you with your digital marketing background!!! I can’t wait to continue our conversation and to finally have a friend in real estate marketing 🤗

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LyneaCarver
10h ago

There are very few people in this world who have that "something special" from the moment you connect with them. But Sarah Layton has the IT factor. I had the opportunity to work with Sarah for several months on product launching, rebranding, and refining my existing materials. She brought a fresh energy and a new light to every single project she touched.


Sarah is a high-level professional with a work ethic that is hard to find. She deeply cares about her clients and, more importantly, she cares about the results they receive.


If you’re looking for a partner to elevate your brand, Sarah has two superpowers you need to know about: Storytelling and Messaging Mastery. 


She can pull a powerful story out of absolutely anything.


She has an incredible intuition for understanding the "why" behind what you’re offering and turning it into a clear, compelling message. If you have the chance to work with her, whether it’s for a month or a year, take it! She leaves a lasting impression on your business and your vision, and you won’t be disappointed.

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BillKelly66
13h ago

When you work with Sarah you can rely that the information she provides you is supported by facts. Sarah is a great communicator who takes the time to understand your specific business needs with probing questions relevent to achieve goals. She won't tell you what you want to hear, she will tell you what you need to hear and have a plan. 

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bridgette
1d ago

I’m extremely grateful I hired Sarah! She went above and beyond to help me and I really felt heard. She took the time to get to the core of what I wanted to accomplish. Not to mention, her communication and turn around time were super quick! I will hire her again and again and I can’t recommend her enough!

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BestRealEstateWriter-Sarah
13h ago
Replying to

oh Bridgette, I cannot thank you enough for attending the workshop series I've been leading with Kelli all month and beyond that, trusting me with your website, your vision and your voice. I am so excited I was able to help you get your website copy written and translate it through design using the template you chose. I hope this is just the beginning of many fun projects to come and I can't wait to watch you continue to flourish as you help women invest in their first property. Thank you again!


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