You’ve generated the lead, nurtured and converted them. You’re still high from picking up your commission check after the closing. You’ve thanked your clients with a cutting board. Cue the radio silence. When it comes to getting clients to the closing table, agents and brokers are more than comfortable with constant emails and marketing because they know it takes a minimum of 30 “touches” now. However, agents will freely admit to me that they have no idea what to say or how o

Picture this… You’re two hours from walking down the aisle and your phone rings with a client call they insist is urgent. They know it’s...

As an established agent who has built a successful real estate career on grit, grace, and a growth mindset, you’ve never had greater potential to amass an empire than you do right now because the algorithms have changed.

As an established real estate agent focused on scaling, you know that revenue doesn’t just come from closings. You understand that the true growth engine of a real estate business is relationships. That said, you have a limited amount of time that you can devote to developing relationships every week and you need to be selective and strategic with how you go about it. In fact, at this point you’re probably obsessed with the challenge of scaling revenue while improving your cu

Imagine you’re 80 years old right now and still working full-time as a real estate agent because you can’t afford to stop selling...

The human brain is uniquely wired to process and retain information in the form of stories. One of the reasons so many real estate brands aren’t memorable is they refuse to create relatable and relevant story-based content their ideal clients can remember.

Get real estate leads from ChatGPT with this blog-free SEO strategy for agents, brokers and coaches.

At this point ChatGPT and its competing bots have become the go-to way for people to search online, surpassing Google. It is also now...

As a freelance real estate content writer known for SEO, my opinions on AI do not matter. Though, I will confess I love using AI to...

When a friend or family member chooses another real estate agent, it can feel like a personal betrayal. Here’s what it really means and how to handle it without sabotaging your relationships or your confidence.

The reality is that people-pleasing acts like a slow leak in your business, the brokerage overall, your energy/health, and your relationships. In real estate, it often masquerades as “great customer service,” but in reality, it drains your time, erodes your confidence, and leaves everyone (including your clients) worse off. And the costs? They’re so much higher than you think.

Learn to craft the perfect MLS property description for your listings and avoid the most common mistakes that most agents make that get their listings lost online.

One of the biggest reasons that real estate agents go out of business in less time than it took them to complete the licensing course, is that they go broke.  But it isn't just newly licensed agents that are vulnerable to running out of cash these days. Between the insane costs of doing business, the rising costs of living, the growing skepticism of consumers and the learning curve of tech and AI; it's no wonder that most agents are more than a little stressed.

Scaling a real estate brand that becomes a legacy is no longer about doing more, it’s about doing things differently. Here’s the essential advice your broker doesn’t even know to give you to thrive as an agent in 2025.

If I ran a quick scan through your real estate podcast or blog right now, would I find a bunch of boring generic episodes or posts with...

As established service providers with frequently booked-out calendars, it can be all too easy to become overwhelmed during this time of...

For years in this business, I thought the key to success was being viewed as the only option for my content marketing clients. Prospects...

One of the biggest mistakes coaches make with digital products is thinking of them as merely something to sell when in reality they’re...

Welcome to the most distrustful real estate market since 2009…are we all having a bitchin time? Nobody is buying and rates won’t be...

Real estate agents today are being sold a false dream wrapped in a subscription. Zillow,  Realtor.com , and  Homes.com  promise exclusive...

3 Real Estate Digital Products That Are Generating An Extra $14K per month In Recurring Revenue with the screenshots to prove it.