Recruiting teams to your brokerage is very different from recruiting individual agents which means you are going to need a whole new marketing strategy.

Are you wondering what perks make teams desperate to come aboard?

Do you want to know how to build the most respected reputation in town?

Do you want a passive approach to scaling your brokerage? You’ve come to the right place! Embrace these six tips for recruiting teams to your brokerage and impact more people than you ever dreamed.

1. A Crystal-Clear Team Avatar Profile

The first step in any successful campaign is deciding exactly who you are going to target and then go to work dissecting them. The profile you create of your targeted t...

Are you building a landing page? Did you know that landing pages are one of the most misunderstood components of any sales funnel and yet they are one of the most important pieces because they are at the top of the sales funnel? So, if you can’t convert someone on your landing page, you have no hope of moving them up your value ladder and converting them repeatedly. This means that you need to be extremely intentional when building your landing pages because otherwise, all your other efforts will go to waste. Don’t go another day without bookmarking this checklist of 8-must haves for landing pages and use it every time you build a landing page or sales funnel.

1. Professional S...

Nobody loves to sit down and write another real estate listing description.

If you are like most real estate agents, writing compelling, effective sales copy for your real estate listings is one of the most annoying and painful parts of your job. Trying to overcompensate for an inflated sales price, making a low square footage seem livable, crafting an attention-grabbing opening statement that not just attracts buyers but stops them in their tracks are just a few of the common challenges you could be facing when writing a real estate listing description.

Oh, and don't forget to find that perfect CTA that gets agents and potential buyers to pick up the phone and book a showing immediately!

Ev...

Real Estate Direct Mail Campaigns

Some people will insist that Real Estate Direct Mail is probably the most cost-effective method of getting your name and face out to buyers in the market. If you want to make the most direct-mail campaign, here are some tips for using postcard marketing to its maximum potential. Although there are countless ways to market your real estate business, there are only a few efficient ways to reach out to potential clients and increase the chances of making a sale. Here are a few tips for using postcard marketing to its maximum advantage:

o Mailing postcards in bulk to targeted prospects is a great way to expand your reach. If you opt to send out postcards as adver...

Real Estate Emails Campaigns

Statistics on real estate email marketing campaigns are plentiful and you can actually use those statistics to your advantage. The more information you gather the more you can use it to your benefit. In this article I will give you 5 statistics that you should be aware of when planning your real estate advertising campaign and use them to get better results. Statistics like these will allow you to plan your advertising campaigns better and save you time in the long run.

The first set of statistics pertains to the response rates that you will encounter when you launch your own campaign. The higher the response rate, the more responses you will have, and the more c...

It Is Time To Monetize Your Real Estate Podcast?!

Have you noticed that your real estate business has been slowing down lately?

Are you putting out social media posts or brush content to the sound of crickets?

Have you perhaps switched brokerages several times over the last 10 years?

If so, it is likely that your brand is missing the mark!

No need to beat yourself up about this because branding is one of the most common challenges among real estate professionals. As you know, they didn't teach you anything about how to build a profitable real estate brand when you were studying for your license.

However lucky for you, I am here to help you hit the refresh button on your real estate brand and make sure that it is perfectly tailored to deliver you...